What is a launch?
The Product Launch Formula is a system that gets the market so excited about your product that you're almost begged to sell it.
All this happens even before the opening of sales.
This system allows you to increase the income of both a business in, and in services or goods.
About 1.5 years ago, I started doing launches after I stopped publishing my own glossy magazine for the Moscow City complex. Previous experience was in marketing, including as marketing director for an international company.
During this time, I mentored self-producers and produced experts already with my projects as a business partner.
For half a year, I made 5 launches, each of which is from 1 million rubles to 5 million rubles. With one of the partners, we went from a net profit of 150 thousand rubles per launch to a net profit of 3 million from the launch.
In addition, I made bespoke product strategies and methodology for large schools and experts in the field of psychology and cryptocurrency.
500 $
2 hours
You get in mind card with strategy and explain how to use it
Topics that can be discussed in consultations:
Creation of meanings and values of the product
Development of a methodology for the learning process
Writing a course program that will sell itself
Training program audit
Development of the course structure
Creating a selling description of the course (offer)
Tariff scale development
Development of a selling site prototype
Help with course format
Writing warm-ups for stories
Creation of a freeware (concept and content)
Structure of selling webinars
Monitoring the filling of the training platform (checking technical specialists for the issue of designing lessons and additional materials)
Parsing record record from record to record changes in course
NPS measurements and process safety recommendations
Record-by-record course webinar structure
Writing Lesson Events
Gamification of the learning process
Additional materials for lessons
Hometasks
Development of certificates
How to increase the level of knowledge of students
Techniques to simplify learning to increase student income for the rest of your course
Possible collaboration options:
• One-time consultation - solution of a point issue
• Several consultations - solving voluminous tasks in the project
• Project support — regular consultations at each stage of product creation with setting goals and objectives for implementation
A detailed study of all points of contact (delivery) and conversions in conjunction with the product and the formation of a medium and long-term vision
Unpacking values and meanings
Strengthening Methodology
Description of the ideology and value of the product (unpacking the value)
Description of the individuality of the product in one sentence
Formation of a strategy for communicating meanings based on the everyday life of an expert
Team management and training
Avatars of customers and their needs - scheme (deep study);
Creating Tone of Voice - the tone of communication with the audience to weave them into every point of contact
Formation of the team's idea of ideology and how to broadcast it using your toolkit
Formation of an idea for each member of the team about how he can influence the development of the project based on his personal interest and aspirations
Transferring product values into packaging elements and semantic presentations
Formation of a bank of product ideas to strengthen the project (mastermind group with a team)
Studying the deep needs of the audience and weaving the necessary triggers into different points of contact (it is possible to replace the direct emphasis on pain through a sense of ownership of the potential client with the product)
Forming a vision for product packaging and weaving triggers through packaging
Formation of a multi-level sales funnel based on deep audience research
Unpacking the personality of an expert to weave values into everyday stories
Creating and weaving new meta-messages and artifacts into stories warm-ups
Funnel in posts and broadcasts (scripts)
Sales Engagement Scenarios to Increase Conversions
Launch decomposition;
Scripts for video content;
Scenarios of freebies meanings and presentation;
Recommendations on product methodology and course learning to improve NPS;
Interaction and training of curators;
Selling funnel in Telegram (if any);
Formation of selling cases / reviews;
Recommendations for a personal brand;
Study of financial indicators and recommendations for optimization;
Production conditions are discussed individually
Base: fix at the start from $3000 for the first month
Further % from proceeds by agreement, subject to a partnership agreement
Interaction under the contract
More cases on request
Launches with a ready-made team of 15 people who perform all the necessary tasks
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